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Case Study

Automating Front-Office Processes for a Leading ICT Provider

Netsmartz streamlined NTT Communications' front-office processes, reducing quote-to-cash lead times and providing real-time revenue visibility, optimizing order processing and establishing seamless data flow to improve overall operational performance.

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Deliverables

Front-Office Process Automation

Real-Time Revenue Reporting

Informatica–Salesforce Integration

Apex Logic for Revenue Calculation

Dashboards and Scheduled Reporting

Client Overview

NTT Communications is a leading global provider of information and communications technology (ICT) solutions and part of the NTT Group, a top 100-ranked corporation in the Fortune Global 500. They provide a wide range of innovative global ICT solutions, including cloud, network, and security services, helping customers work quickly, strengthen their competitiveness, enter new markets, and develop new businesses.

Business Challenges

1

Long Quote-to-Cash Lead Times

Front-office processes at NTT Communications' Americas affiliate involved manual and duplicate data entry and swivel-chair processes, extending quote-to-cash lead times.

2

Lack of Real-Time Revenue Visibility

Accurate, automated reporting was missing, leaving NTT without real-time visibility into its revenue cycle.

3

Manual, Error-Prone Reporting

Crucial reports like Accrued and Incremental revenue were generated through erroneous and time-consuming manual efforts.

4

Disconnected Legacy Systems and Salesforce

There was no automated and accurate data flow between NTT Communications' legacy systems and NTT America's Salesforce instance.

Our Solutions

Netsmartz executed the project through a comprehensive approach, working closely with the NTT Communications Americas affiliate to streamline operations and enable data-driven decisions.

Streamlining Front-Office Processes

Netsmartz collaborated with NTT Communications' Americas affiliate to automate front-office processes, reducing quote-to-cash lead times. By eliminating manual and duplicate data entry and swivel-chair processes, the project enhanced operational efficiency.

Real-Time Visibility and Accurate Reporting

Accurate and automated reporting was implemented to provide NTT with real-time visibility into its revenue cycle. With minimal manual intervention, Netsmartz generated crucial reports like Accrued and Incremental revenue, replacing erroneous and time-consuming manual efforts.

Seamless Integration and Data Flow

The project established automated and accurate data flow between NTT Communications' legacy systems and NTT America's Salesforce instance. Integrating Informatica with Salesforce facilitated data sourcing, while ETLs implemented in Informatica validated and transformed data in the required format.

Results & Achievements

50%

Increase in performance

60%

Streamlined process

30%

Decrease in bounce rate

Tech Stack Used

CRM

  • Salesforce

Integration

  • Informatica

Data Processing

  • ETL (data validation and transformation)

Business Logic

  • Apex (Salesforce)

Key Takeaway

By integrating Informatica with Salesforce, implementing complex Apex logic for revenue calculation, and automating report generation, Netsmartz helped NTT Communications' Americas affiliate cut quote-to-cash lead times, eliminate manual and duplicate data entry, and gain real-time visibility into its revenue cycle, delivering a 50% increase in performance, 60% more streamlined processes, and a 30% decrease in bounce rate.

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