AI-First CulturePayU Payment Gateway Integration via Salesforce B2C Commerce Cloud for LATAM
Netsmartz integrated the PayU gateway into Salesforce B2C Commerce Cloud for a multinational retailer — enabling credit cards, debit cards, PagoEfectivo and Yape across Latin American markets with a fully responsive, locally compliant checkout.
Industry
Retail / E-Commerce
Location
Latin America (LATAM) — multi-country
Deliverables
PayU payment gateway cartridge integration
Core checkout functionality enhancements
Responsive UI for mobile and desktop
Region-specific payment method configuration (PagoEfectivo, Yape, cards)
LATAM compliance and localisation
Client Overview
A multinational B2C organisation operating across Latin America needed to support diverse local payment methods — credit cards, debit cards, PagoEfectivo, and Yape — through their Salesforce B2C Commerce Cloud platform.
Business Challenges
No LATAM payment methods
No support for LATAM-specific local payment methods (PagoEfectivo, Yape, etc.) at checkout.
Checkout UX gaps
Checkout experience not optimised for mobile or region-specific UX expectations.
Missing core functions
Missing core checkout functionalities required for LATAM market compliance.
No regional rules engine
Region-specific payment rules and customisations not accommodated in existing platform.
Our Solutions
Phase 1 — Discovery & Architecture
Mapped LATAM payment requirements per country and designed an SFRA-aligned PayU integration architecture.
Phase 2 — Integration & Customisation
PayU cartridge integration, responsive UI, and region-specific payment method configuration per market.
Phase 3 — Testing & Launch
Multi-country testing across payment methods, responsive UI validation, and production launch.
Results & Achievements
Seamless
PayU integration across LATAM
4+
local payment methods supported
Responsive
checkout UX on mobile & desktop
Compliant
with local LATAM regulations
Tech Stack Used
Salesforce
- B2C Commerce Cloud (SFCC)
- SFRA (Storefront Reference Architecture)
- Lightning Web Components
Payments
- PayU payment gateway
- Credit/debit cards
- PagoEfectivo
- Yape
Key Takeaway
By integrating PayU into Salesforce B2C Commerce Cloud through SFRA — and configuring payment methods per LATAM market — Netsmartz delivered a secure, locally compliant and fully responsive checkout that scales across multiple Latin American countries, lifting conversion at the most fragile point of the funnel.
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