MENA Salesforce Continuity Framework: Governance, Hyperforce & Resilience at Scale

Salesforce has been utilized as an enterprise CRM system across the MENA region; however, its use now extends beyond just that. Enterprises are utilizing Salesforce to support customer engagement, revenue operations, automation and other important business processes across multiple teams and markets.

As Salesforce is adopted at an increasing rate, it has become increasingly difficult to effectively manage Salesforce due to various factors. New integrations being added into the ecosystem, evolving governance models, and increasing operational interdependencies between different parts of the organization have all contributed to increased complexity in terms of Salesforce management. Additionally, due to the sheer number of changes occurring over time, it becomes significantly more challenging to maintain visibility across the various systems. As a result, teams may not be able to identify who owns the system, assess the impact of any changes made, or identify any disruptions to the overall system in a consistent manner when accessing the overall environment.

The purpose of this whitepaper is to present the MENA Salesforce Continuity Framework, which is an operating model that enterprises can use to strengthen their governance and improve overall operational resiliency and that will better prepare their Salesforce environments for continued growth into the future.

Download the whitepaper to discover:

• Governance risks created by expanding Salesforce environments
• How Hyperforce influences infrastructure and data strategy
• Business continuity and resilience planning approaches
• Aligning Salesforce operations with regional requirements
• The role of MuleSoft governance in connected ecosystems
• Building scalable and future-ready Salesforce operations

Curious to see how enterprises are building resilient, future-ready Salesforce ecosystems across the MENA region? Download the whitepaper now!