AI-First Culture1000+Happy Customers
AI-First Real Estate CRM · Powered by Salesforce & AI Agents
The Only CRM Built
for Every Stage
of Real Estate
PropSmartz unifies property sales, post-sales, leasing, broker management, customer service, DLP, and CAFM — all on one intelligent platform with embedded AI agents that work for you 24/7.
✓Salesforce-native·✓1500+ team·✓26+ years in tech·✓AI-First culture
8 Integrated Modules
Property Sales
Lead → SPA pipeline
Post-Sales
Handover & snagging
Leasing
Full tenancy lifecycle
Broker Portal
Channel sales self-service
Customer Service
SLA & omnichannel
Customer Portal
Self-service hub
DLP
Defect liability tracking
CAFM
Facilities management
Salesforce Sales Cloud + SFMC
Enterprise-grade CRM foundation
Enterprise-grade CRM foundation
Real Estate Intelligence
#1 Real Estate CRM & ERP Solution
AI-Powered | Trusted By Industry Leaders | Designed By Experts
Capture and manage leads from multiple property portals, streamline follow-ups, and close deals with confidence, all from one powerful, easy-to-use system.
250KERP Users
15+Best Tech Brand Awards
8+
Integrated Modules
360°
Property Lifecycle View
1500+
People, One Vision
26+
Years in Technology
AI-First
Culture & AI Agents
Full Platform Architecture
Everything Connected.
Nothing Siloed.
PropSmartz is a fully integrated transformation platform — every module shares one data layer, one workflow engine, and one AI backbone.
🧠 Datorama — AI-Powered Marketing Intelligence
Social StudioAdvertising StudioWeb StudioEmail StudioAudience BuilderJourney BuilderSMS / Push NotificationContent BuilderPersonalization BuilderInteraction Studio
⚙ AI & Innovation · Approval Workflows · Notes · File Attachments · Email Alerts · Automation · Business Process Management
🛡 Data Governance, GDPR Compliance & Data Security
🔗 Integration Layer
ERPFinance SystemsLegacy SystemsPayment GatewaySignature Systems
📊 Data Analytics — Tableau · Business Intelligence · Executive Dashboards
Module Breakdown
Purpose-Built for Every
Real Estate Workflow
Each module is deeply specialised — no generic CRM retrofitting. Every feature was designed by studying how real estate teams actually operate.
Sales
01
Property Sales CRM
Full funnel from social media leads and web inquiries to signed SPA — with real-time inventory and 3D visual modeling.
- Interactive 3D Unit Modeling
- One-Click Document Generation
- Commission & Incentive Management
- Territory & Target Management
After Sales
02
Post-Sales Management
Keep every buyer informed and on-track from reservation to key handover — managing collections, PDCs, snagging, and revenue recognition.
- Property Handover Workflows
- Snagging & Defect Tracking
- Collections & PDC Management
- Revenue Recognition
Tenancy
03
Leasing Module
Handle the full tenancy lifecycle — renewals, bulk amendments, DLD/ejari integration, RERA index, and online payments.
- DLD ejari Integration
- RERA Index Integration
- Bulk Lease Management
- Renewals, Upgrades, Terminations
Channel
04
Broker Portal
A self-service portal that empowers your broker network with real-time inventory access, lead registration, invoice management, and training resources.
- Broker Onboarding & KYC
- Lead Registration Portal
- Inventory Access in Real-Time
- Invoice & Commission Tracking
Support
05
Customer Service
Omnichannel service management — call center, WhatsApp/chatbot, social media, SLA tracking, CSAT surveys, and a full knowledge base.
- Omni Channel (Email, Chat, Social)
- SLA Tracking & Escalations
- WhatsApp / Chatbot Integration
- CSAT Survey Automation
Self-Service
06
Customer Portal
Give buyers and tenants a branded self-service hub for payments, case management, document access, live chat, and new launch marketing.
- Online Payments
- Self-Service Case Management
- Knowledge Base & Document Access
- Referral Logging & Rewards
Compliance
07
DLP Management
Track defect liability periods end-to-end — work orders on Gantt, technician management, SLA adherence, digital signature on service reports.
- Work Order Management
- Gantt Chart Appointment Tracking
- Technician Management & Dispatch
- Service Report Digital Signature
FM
08
CAFM / Facilities
Complete computer-aided facilities management — maintenance, building admin, access control, leasing & real estate management, and project oversight.
- Maintenance Management (PPM + Reactive)
- Building Administration & Access
- Leasing & RE Management
- Project Management
AI Agents Marketplace
Enterprise-Grade AI Agents
Built for Real Estate
PropSmartz ships with a marketplace of intelligent AI agents — each one trained for a specific real estate function, working autonomously to improve outcomes.
Property Advisor Agent
A conversational AI that answers property queries in plain English — surfacing listings based on buyer preferences (location, budget, BHK, possession timeline) with contextual recommendations from live platform data.
Virtual Property Experience & Immersive Sales Agent
AI-powered virtual and augmented reality agent that enables buyers to explore properties remotely through immersive guided walkthroughs, answering contextual questions and personalising tours in real time.
Lead Intelligence & Conversion Agent
Predicts conversion probability in real time, guiding sales teams on exactly who to pursue and when. Identifies stalled deals and delivers a daily view of highest-intent leads to maximize win rates.
Unit Recommendation & Matching Agent
Instantly matches buyers to the most relevant units based on preferences, budget, and behavior. Explains smart upsell opportunities and continuously learns from booking outcomes to improve decision accuracy.
Broker Lead Quality & Performance Agent
Evaluates every broker-submitted lead in real time — improving quality through instant scoring, ranking top and underperformers, detecting duplicate leads to prevent disputes and protect margins.
Smart Contracts Agent
Helps sales teams efficiently create and execute property documents such as EOIs and SPAs, leveraging legally approved templates to ensure accuracy, compliance, and faster deal closure.
Who We Help
Role-Based Intelligence
for Every Stakeholder
Every user gets a dashboard tuned to their exact responsibilities — no noise, no missing context. Six distinct role views, one shared platform.
Operations Managers
Bring accuracy and efficiency to processes
Oversee the full property lifecycle with real-time visibility across sales, leasing, maintenance, and customer service — all in one command center.
- Cross-department performance dashboards
- Workflow automation and approval routing
- Escalation management and SLA alerts
- Process efficiency reporting
CFO / Accounting
Stay on top of your project costs and revenue
Full financial visibility on payment collections, commission payables, receivables aging, PDC management, and revenue recognition — ERP integration ready.
- Payment schedule & collection tracking
- Commission reconciliation & payables
- Revenue recognition reporting
- ERP & finance system integration
Project Managers
Organize tasks & documents for multiple projects
Track handover milestones, DLP timelines, snagging completion, and contractor obligations per project with Gantt-based scheduling and audit trails.
- Milestone tracking per unit & project
- Contractor obligation management
- Gantt chart appointment scheduling
- Handover readiness reporting
Service Managers
Manage work orders & service requests, dispatch techs
Manage maintenance teams, monitor open jobs, track SLAs, run CSAT surveys, and ensure resident satisfaction with full FM and DLP tooling.
- Work order queue & technician assignment
- SLA tracking & breach alerts
- CSAT survey automation
- PPM schedule adherence
Executives & Owners
Real-time business analytics and dashboards
High-level executive dashboards with the KPIs that matter — sales velocity, occupancy rates, collection ratios, broker performance, and forward forecasts.
- Board-ready dashboards & reporting
- Multi-project portfolio overview
- Revenue forecasting & analytics
- AI-powered business insights
Payroll Teams
Deliver certified payroll reports, manage union labor
Automate commission calculations for brokers and sales staff with transparent audit trails, multi-tier approval workflows, and direct payroll export.
- Commission automation rules engine
- Multi-tier approval workflows
- Certified payroll report generation
- Payroll export & ERP sync
Integration Layer
Connects to Your
Existing Tech Stack
PropSmartz integrates with your ERP, finance systems, payment gateways, and signature platforms — no rip-and-replace required.
ERP Systems
SAP, Oracle, and custom ERP connectors for financial sync
Payment Gateway
Secure online payment integration with full reconciliation
Signature Systems
DocuSign and e-signature tools for contract execution
Tableau Analytics
Advanced BI dashboards and data visualisation
DLD / ejari
Dubai Land Department integration for tenancy registration
WhatsApp / SMS
Direct customer communication via preferred channels
Legacy Systems
API-first architecture connects to your existing software
Salesforce Ecosystem
Sales Cloud, SFMC, Service Cloud native integration
Why Netsmartz
26 Years of Technology.
AI-First Since Day One.
Netsmartz isn't a CRM company that stumbled into real estate. We're a 1,500-strong technology firm that built PropSmartz from the ground up for real estate operators.
1500+
People, One Vision
A global team with a single focus — delivering AI-powered transformation for industries that need it most.
26yrs
Since 1999
Two and a half decades of enterprise software delivery. We've seen every trend — and we know which ones stick.
AI-1st
AI-First Culture
AI isn't an add-on at Netsmartz — it's embedded in our culture, our tools, and every product we ship.
360°
Full Lifecycle Coverage
From the first marketing touchpoint to post-handover FM — PropSmartz is the only platform that covers it all without stitching together vendors.
The AI-First Difference
AI Is the Foundation, Not a Feature
PropSmartz is not a traditional CRM with AI bolted on. It is built around AI agents that work within your Salesforce workflows from day one.
✕ The Old Way
AI as a bolt-on feature
Manual lead qualification
Reports then decisions
Separate tools per team
Generic CRM for real estate
Static, brittle integrations
No MENA compliance
✦ PropSmartz
AI is the core foundation
98% accurate AI lead scoring
Real-time AI decisions, always on
Unified Salesforce platform
Property-first data model, built for RE
Live sync via 8 autonomous AI agents
DLD, Ejari, RERA, PDC built in
Case Study
Real Results. Real Estate Teams.
See how PropSmartz drives measurable improvement from day one.
PropM Inc.
Portland, Oregon · Property Management · Rental, Tenant, Vacation and Real Estate Services
Challenges
- Fragmented sales cycle and manual lead entry
- No centralized property database
- Limited customer insights and reporting
- Inefficient engagement and feedback processes
Solution Delivered
- End-to-end Salesforce workflows (Lead to Account to Contact to Opportunity)
- Automated lead capture via Web2Lead forms
- Centralized property database within Salesforce
- Automated property tour scheduling
- Integrated client and tenant feedback system
- Interactive dashboards and reports for data-driven decisions
Tech Stack
Salesforce Service Cloud · Salesforce Sales Cloud
55%Increase in Team Performance
40%Increase in Sales
Get Started Today
See PropSmartz
in Action
Book a personalised demo and see how PropSmartz maps to your exact operations — from sales pipeline to CAFM, in one 45-minute session.
No credit card required45-min personalised walkthroughNo commitment
Your next deal is already being scored.
Your team just hasn't seen it yet.
GLOBAL OFFICES
USA (Austin, TX · Rochester) · Canada (Vancouver · Mississauga) · UAE (Dubai) · India (Chandigarh · Mohali · Noida · Pune · Gurugram) · Singapore · Australia (Melbourne)
Dubai, UAE
1103, Al Moosa Tower 1
Sheikh Zayed Road
Dubai, UAE
Sheikh Zayed Road
Dubai, UAE
Rochester, NY (Headquarters)
1250 Pittsford Victor Road Ste 310
Pittsford, NY 14534
Pittsford, NY 14534
Phone:1-888-661-8967
PropSmartz Real Estate Accelerator · AI-First · Built by Netsmartz on Salesforce