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How to use Advanced Personalization Techniques for Lead Generation and Nurturing

Published: January 9, 2019
How to use Advanced Personalization Techniques for Lead Generation

The main purpose of marketing is to generate revenue and convert potential customers into paying ones. It is only possible by using the best tactics for lead generation, some of which we have discussed in this article.

Digital Marketing Expert Kevin VP – Digital Marketing

What makes a customer stay longer?

Your product might be world class, but if people are not interested in your business, or you are not able to create compelling content, then your product will not sell. To sell your products, you need the best strategy for lead generation.

What is the best strategy to follow for inbound marketing?

It has been mistaken that the main building block of marketing strategy is its customers, but this is not true. You need to build a step by step block in which customers should be kept at the end. The basic and foremost step is creating compelling content for your viewers so that they become interested in your product. This will be much more likely to keep them coming back without much additional effort from you.

There should always be a win-win situation for both the Customers and the Brand!

Lead Generation blog by Netsmartz

The basic L’s of lead generation are:

Lead Capture
Target the specific customers by doing market research or by making good campaign strategies.
Lead Magnets
“Give and Take” is probably the best way to magnetize your leads. Offer something valuable to your customers so that they can trust your brand.
Landing Page Conversion Techniques
Landing pages are as different as the people looking at them. Each one has a different call to action, a different reader in mind, a different product, or different service to offer. Personalize it as much as you can.
Lead Scoring
Do your homework here, investigate what type of lead it is, what his or her occupation is, where he or she lives, and the list goes on and on. This will help you score a lead and decide that whether you should sell your product to them or not.

If you do all these steps right, the leads will be drawn to your product.

Personalization Generates Lasting Relationships with Your customers

We all love it when something is done especially for us, right? Therefore, if you try this with your customers and provide them with what they specifically need by understanding their market’s characteristics and buying behavior, you can build a long-lasting relationship. Personalization is an internal part of any business and is the biggest trend in marketing.

The trust of your customers is the one thing that you never want to lose, and by personalizing your nurturing campaigns, you can earn that trust. MarketingTechBlog claims, “48% of marketers are not developing customized content for target audiences” and “44% of marketers are not producing content that is relevant or meaningful to different audiences”.

Personalized Lead Generation Techniques

You need to adapt the buyer-centric approach

For this type of approach, you will need to move away from the old traditional marketing strategies that you have been following; this is what advanced personalization customer forward strategies are all about. Buyer preferences are at the focal point. A buyer often doesn’t agree with the “one size fits all” approach. Personalized marketing is based on a thorough strategy, excellent teamwork, and an effective plan of action.

A one-dimensional technique doesn’t work anymore, and you must look at your selling strategies from a different perspective. For example, online stores keep track of what you recently bought or viewed, and then start giving you suggestions related to those products. For instance, if you bought a mobile phone, you may see suggestions to buy cases or other accessories related to it. They are trying to personalize the user experience as much as they can.

It is also said that emails that are targeted to an individual or specific group of people show improved click-through rates by 14% and conversion rates by 10%. Keeping this in mind, you can target the best audience, promote them to your products, and help them trust you.

Advanced personalization can be achieved via various tactics, including relevant calls-to-action, customizing blog content and website graphics, improving visitor experiences, and individualized lead nurturing through lead generation services. If you want to learn how effective is the inbound or social media lead generation services and the benefits it can bring for your business, talk to our Digital Marketing expert first.


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