Online brand visibility for a legal funding provider
Netsmartz helped the client to reach new prospects from all their different locations by providing them with a customized solution that harness their true online potential.
The client is a well-known name in pre-settlement funding services with a pool of experienced attorneys. The client is a leader in the domain of Legal and Lawsuit Funding. As a founding member of American Legal Finance Association, the client was in the forefront of providing financial assistance to individuals and families awaiting their claims.
- Help make a ‘startup’ a recognized brand in the digital space.
- Building the brand, traffic, leads and sales from scratch.
- Improving traffic to the Prospect Funding website and microsites with organic and paid campaigns, leading to continuous improvement in ROI.
- Increasing business profitability with higher volume of traffic on microsites, generating traffic & leads.
- Lawsuit funding is a complex product and like any financial product is subject to specific regulations which have to be complied with during any marketing activity.
- The lead information supplied to the client team needed to have detailed information regarding the prospect lawsuit.
APPROACH & SOLUTION
- Different websites were set up for the client for specific target audience segments.
- Keywords were incorporated on all web pages after extensive keyword research based on client inputs.
- The Netsmartz team had to become proficient with the different regulations and requirements regarding digital marketing of financial and legal products.
- A 2-step lead capture form was set up.
- Strategic search engine optimization work was started to improve keyword and page rankings along with traffic on sites.
- Google Search and Display campaigns were set up and managed for the different websites.
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