A PPC campaign for an online furniture retailer that resulted in much lower cost per conversion while improving the click through rate.
The client is an online furniture retailer who needed good results within a limited PPC budget. Two of the client‘s websites are being promoted via Google AdWords. The AdWords campaign budget per month is $12,000-$15,000.
Campaigns are being maintained for Google Search and Product Listing Ads.
After taking over the campaign management, we could achieve a marked improvement in different metrics associated with the campaign.
List of metrics is shown below:
|Metrics||Before Optimization||After Optimization|