Our client has a simple, easy to use, and feature-rich personal safety app designed specifically for smartphones and mobile devices. The app has a single display screen with five distinct emergency calling buttons. Each button has a specific purpose that correspond to the type of emergency, providing peace of mind to the caller that help is just a tap away with the app.
The client needed a number of services to boost the visibility of the app and to win good reviews and ratings on App Stores. He also needed various pieces of promotional collateral for online and offline use. There are a huge number of Personal Safety apps available and the challenge was to differentiate client’s app from the competition.
We promoted the app with a multi-pronged campaign. Videos also played a central role in the marketing of the app. Apart from the main promotional video, smaller videos depicting threatening situations were also used to create awareness.
The app has been well received by users and installations have been going up since its launch.