A PPC campaign for an online furniture retailer that resulted in much lower cost per conversion while improving the click through rate.
The client is an online furniture retailer who needed good results within a limited PPC budget. Two of the client‘s websites are being promoted via Google AdWords. The AdWords campaign budget per month is $12,000-$15,000.
Campaigns are being maintained for Google Search and Product Listing Ads.
After taking over the campaign management, we could achieve a marked improvement in different metrics associated with the campaign.
List of metrics is shown below:
|Metrics||Before Optimization||After Optimization|
We promoted the app with a multi-pronged campaign. Videos also played a central role in the marketing of the app. Apart from the main promotional video, smaller videos were used to promote awareness.>>View More
How we increased the number of installs and user reviews (4.8 out of 5) for a mobile app that makes learning English fun primarily by having users listen to and sing/speak English songs of different genres and artists.>>View More