The client has a mobile app that makes learning English fun primarily by having users listen to and sing/speak English songs of different genres and artists. It translates English into 11 different languages with 90% accuracy. The app offers users the option of selecting songs and understanding the words and phrases in the lyrics through subtitles in the preferred language of the learner.
The client wanted an effective app marketing campaign in place to drive downloads and to help the app get visibility and a good store rating. There are thousands of education apps in the market and he needed to break through the clutter to get the app in front of users.
We marketed the app with a unified plan and strategy, using a variety of channels and methods.
The app has been well received by users and installations have been going up since its launch.
These are some of the statistics on Google Play:
We promoted the app with a multi-pronged campaign. Videos also played a central role in the marketing of the app. Apart from the main promotional video, smaller videos were used to promote awareness.>>View More
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