Get on track to higher conversions

Are visitors to your site doing what you want them to do? Are your shopping cart abandonment rates too high? If so, your website needs Conversion Rate Optimization, which we can help you with.

What is Conversion Rate Optimization?

Conversion Rate optimization is simply the process by which you persuade a larger percentage of your online visitors to take affirmative action. This could mean buying a product or filling out a form, thereby converting visitors into either customers or leads.

How do we increase conversion rates?

At Netsmartz, we take the guesswork out of conversion. We develop and test different concepts, tweak images and content, run controlled tests and monitor results to keep on the path of continuous improvement. Our design and content teams create engaging visuals and messages that contribute to high-converting pages. These pages are closely monitored and continuous improvements are applied so that you get the best results possible.

Testing for better conversions

With Netsmartz, you can expect optimal results from A/B/n split and Multivariate tests which cover web analytics, design, copy-writing, development and implementation. Your test results conclusively prove which website or landing page variation is giving you the highest rate of conversion.

Using the LIFT Model framework

We use the LIFT, or Landing Page Influence Function, model which lets you examine and review web pages from the perspective of a visitor. The LIFT model was developed by Chris Goward and is the cornerstone for optimizing Web and mobile experiences.

Six Conversion Factors taken into account by the LIFT Model
  • Value Proposition
  • Clarity
  • Relevance
  • Distraction
  • Urgency
  • Anxiety
What does an optimal conversion look like?

An optimized page will present a clear value proposition, create a sense of urgency, and present messages and action required with clarity. High converting pages also serve to lower anxiety and cut distractions. We take these factors into consideration while analyzing and improving pages.

Related Projects